Rebranding Ace2Three:
Transforming Towards a Professional and an Edgy Gaming Platform
Ace2Three is India's first online rummy portal owned and operated by Head Digital Works Private Limited, New Delhi. With an experience of over 15 years with a user-base of 16 million, the gaming platform has been pioneering innovation
and setting the latest trends. With such a rich legacy, the need to provide with a brand-new look and a contemporary user-experience was strongly felt among the leadership—leaving behind the old, outdated cliched visual identity.
Client: Ace2Three
Brand Consultant: Lopez Design
Design: Nicholas Pegu, Mohan Godwal
Art Direction: Anthony Lopez
Research & Strategy: Nishita Karun, Sukanya Panda
↓ New logo in action
↓ Logo Explorations
↓ Logo Explorations: On paper
↓ Old and New Logo
↓ New Visual Identity
↓ Mascot
↓ New Color System
↓ Identity on real world assets
More at Lopez Design project page.
Thanks for viewing! :)
